In this article, we study the initial boundary value problem of generalized Pochhammer-Chree equation
utt-uxx-uxxt-uxxtt=f(u)xx, x ∈Ω, t >0,
u(x, 0)=u0(x), ut(x, 0)=u1(x), x ∈Ω,
u(0, t)=u(1, t)=0, t ≥0,
where Ω =(0, 1). First, we obtain the existence of local Wk, p solutions. Then, we prove that, if f(s) ∈ in Ck+1(R) is ondecreasing, f(0)=0 and |f(u)| ≤ C1|u| ∫0uf(s)ds + C2, u0(x), u1(x) ∈Wk, p(Ω) ∩ W0{1, p}(Ω), k ≥1, 1< p ≤∞, then for any T>0 the problem admits a unique solution u(x, t) ∈ W2, ∞ (0, T; Wk, p(Ω)∩W01, p(Ω) ). Finally, the finite time blow-up of solutions and global Wk, p solution of generalized IMBq equations are discussed.